Sustainable Tourism Marketing

• Main Author: Marine-Roig, Estela (auth)
• Other Authors: Martin-Fuentes, Eva (auth), Daries Ramón, Natalia (auth), Cristobal-Fransi, Eduard (auth), Ferrer-Rosell, Berta (auth)
• Format: Electronic Book Chapter
• Language: English
• Published: MDPI - Multidisciplinary Digital Publishing Institute 2020
• Subjects: halal-friendly image; Cultural tourism; social problems; perceived risk; Malaysia; hotel industry; exotic local culture; brand loyalty; cultural distance; subjective knowledge; Malaysia Airlines; socio-cultural factors; return on investments; preventive conservation; sense of home; loyalty; tourism intention; flamenco tourism; sustainability; urbanization; cultural heritage; lean canvas; emotional experiences; Muslim tourism; lean startup; Islamic religiosity; perceived inconveniences; attitude; tourism marketing; tourism; guest house; Flamenco art; intangible cultural heritage; Pakistan; attachment to place; destination marketing organization; Slovakia; usefulness of public opinion; effectiveness; path analysis; value cognition; satisfaction; sustainable tourism; non-Muslim destination; cultural tourism; tourist behavior; purchase intention; environment; online marketing; brand image; cultural tourist; air disaster; marketization; destination management
• Online Access: DOAB: download the publication; DOAB: description of the publication

In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.