Werbung als Marketinginstrument. Mit Fallbeispielen aus der Werbepraxis
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| Main Author: | |
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| Format: | Electronic Book Chapter |
| Published: |
De Gruyter
1976
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| Series: | Marketing-Management
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| Online Access: | DOAB: download the publication DOAB: description of the publication |
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| Physical Description: | 1 electronic resource (181 p.) |
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| ISBN: | 9783110837148 |
| DOI: | 10.1515/9783110837148 |
| Access: | Open Access |