Advances in Customer Relationship Management

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile...

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Bibliografische gegevens
Andere auteurs: Catalan-Matamoros, Daniel (Redacteur)
Formaat: Elektronisch Hoofdstuk
Taal:Engels
Gepubliceerd in: IntechOpen 2012
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3rd Floor Main Library

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Plaatsingsnummer: A1234.567
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