Marketing Strategies of the Horticultural Production Chain

• Other Authors: Palma, Marco A. (Editor)
• Format: Electronic Book Chapter
• Language: English
• Published: Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute 2021
• Subjects: Business strategy; marketing; relationship marketing; social-media marketing; new-media marketing; green industry; qualitative; garden center; nursery; landscape; Acer rubrum; Taxodium distichum; Vitex agnus-castus; gain; loss; landscape establishment; tree establishment; food loss; sustainability; food supply chain; food security; loss management; productivity; Keywords: food security; horticulture; tomato; postharvest loss; food loss and waste; private food policy and standards; destination of loss; price consciousness; visual attention; in-store signage; ornamental plants; conjoint analysis; smallholders; farm production diversity; food consumption diversity; seasonal food consumption; Tanzania; ornamental horticulture businesses; nurseries; garden centers; landscape businesses; social media; marketing costs; export performance; ARDL bound test cointegration; Ethiopia; postharvest; post-harvest; Pacific; municipal market; road-side market; Honiara; Guadalcanal; Malaita
• Online Access: DOAB: download the publication; DOAB: description of the publication

This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.