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This chapter investigates the personal factors that influence intention to purchase gluten‐free products (GFPs) in Spain by non‐celiac consumers. To achieve this objective, a survey was conducted with 222 consumers in a medium‐sized Spanish town, Zaragoza, during March-April 2014 and, ordered bivari...

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Bibliografische gegevens
Hoofdauteur: Kalfagiannis, Nikolaos (auth)
Andere auteurs: Patsalas, Panos (auth), Koutsogeorgis, Demosthenes C. (auth)
Formaat: Elektronisch Hoofdstuk
Taal:Engels
Gepubliceerd in: InTechOpen 2017
Onderwerpen:
Hepatology
gluten‐free, non‐celiac consumers, intention to purchase, bivariate probit
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DOAB: description of the publication
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Samenvatting:This chapter investigates the personal factors that influence intention to purchase gluten‐free products (GFPs) in Spain by non‐celiac consumers. To achieve this objective, a survey was conducted with 222 consumers in a medium‐sized Spanish town, Zaragoza, during March-April 2014 and, ordered bivariate probit model was estimated. The results suggest that intention to purchase is affected not only by self‐reported GFP knowledge but also by attitudes toward GFPs, gender, and education level.
ISBN:67670
Toegang:Open Access

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