Emprendimiento cultural en Colima.Generación de modelos de negocio para el desarrollo de la economía creativa local

• मुख्य लेखक: Márquez Orozco, Liliana (auth)
• अन्य लेखक: Ricardo Vásquez Sánchez, Jorge (auth), Anahí Herrera Plascencia, Verónica (auth), Estefanía Rodríguez Guardado, Kareli (auth), Hernández Acosta, Javier (संपादक), Carolina Redondo Méndez, Andrea (संपादक), Ospina Martínez, Oswaldo (संपादक)
• स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
• भाषा: स्पेनिश
• प्रकाशित: Editorial Uniagustiniana 2018
• विषय: Media, information & communication industries; Politics & government; Regional government; Development economics & emerging economies; Cultural entrepreneurship; creative economy; business model; cultural management agency
• ऑनलाइन पहुंच: DOAB: download the publication; DOAB: description of the publication

सारांश

This research aims to know the importance of cultural entrepreneurship in Colima and the relevance of found-ing a consulting agency in the field of culture. There-fore, the present chapter describes the problem, the objective of the study and its analysis and observation units, and explains the designed method used to gather information. Later, the authors share some significant results and the main conclusions of the study. The mul-tidisciplinary focus favored the articulation of knowl-edge in relation to the field of cultural management, management sciences, and marketing.

भौतिक वर्णन

1 electronic resource (51 p.)

आईएसबीएन

eisbn.9789585498143.7
9789585498143

अभिगमन

Open Access