Emprendimiento cultural en Colima.Generación de modelos de negocio para el desarrollo de la economía creativa local

This research aims to know the importance of cultural entrepreneurship in Colima and the relevance of found-ing a consulting agency in the field of culture. There-fore, the present chapter describes the problem, the objective of the study and its analysis and observation units, and explains the desi...

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Yazar: Márquez Orozco, Liliana (auth)
Diğer Yazarlar: Ricardo Vásquez Sánchez, Jorge (auth), Anahí Herrera Plascencia, Verónica (auth), Estefanía Rodríguez Guardado, Kareli (auth), Hernández Acosta, Javier (Editör), Carolina Redondo Méndez, Andrea (Editör), Ospina Martínez, Oswaldo (Editör)
Materyal Türü: Elektronik Kitap Bölümü
Dil:İspanyolca
Baskı/Yayın Bilgisi: Editorial Uniagustiniana 2018
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DOAB: description of the publication
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Özet:This research aims to know the importance of cultural entrepreneurship in Colima and the relevance of found-ing a consulting agency in the field of culture. There-fore, the present chapter describes the problem, the objective of the study and its analysis and observation units, and explains the designed method used to gather information. Later, the authors share some significant results and the main conclusions of the study. The mul-tidisciplinary focus favored the articulation of knowl-edge in relation to the field of cultural management, management sciences, and marketing.
Fiziksel Özellikler:1 electronic resource (51 p.)
ISBN:eisbn.9789585498143.7
9789585498143
Erişim:Open Access