Emprendimiento cultural en Colima.Generación de modelos de negocio para el desarrollo de la economía creativa local

• Main Author: Márquez Orozco, Liliana (auth)
• Other Authors: Ricardo Vásquez Sánchez, Jorge (auth), Anahí Herrera Plascencia, Verónica (auth), Estefanía Rodríguez Guardado, Kareli (auth), Hernández Acosta, Javier (Editor), Carolina Redondo Méndez, Andrea (Editor), Ospina Martínez, Oswaldo (Editor)
• Format: Electronic Book Chapter
• Language: Spanish
• Published: Editorial Uniagustiniana 2018
• Subjects: Media, information & communication industries; Politics & government; Regional government; Development economics & emerging economies; Cultural entrepreneurship; creative economy; business model; cultural management agency
• Online Access: DOAB: download the publication; DOAB: description of the publication

This research aims to know the importance of cultural entrepreneurship in Colima and the relevance of found-ing a consulting agency in the field of culture. There-fore, the present chapter describes the problem, the objective of the study and its analysis and observation units, and explains the designed method used to gather information. Later, the authors share some significant results and the main conclusions of the study. The mul-tidisciplinary focus favored the articulation of knowl-edge in relation to the field of cultural management, management sciences, and marketing.