Green Persuasion Advertising, Voluntarism, and America's Public Lands

Green Persuasion traces the history and evolution of volunteer-based public lands stewardship in the United States as well as the Advertising Council's work promoting environmental causes, such as the Smokey Bear fire prevention and the Keep America Beautiful campaigns. The Take Pride in Americ...

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Detaylı Bibliyografya
Yazar: Stine, Jeffrey (auth)
Materyal Türü: Elektronik Kitap Bölümü
Dil:İngilizce
Baskı/Yayın Bilgisi: Smithsonian Institution Scholarly Press 2021
Seri Bilgileri:Open Monographs
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Online Erişim:DOAB: download the publication
DOAB: description of the publication
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Özet:Green Persuasion traces the history and evolution of volunteer-based public lands stewardship in the United States as well as the Advertising Council's work promoting environmental causes, such as the Smokey Bear fire prevention and the Keep America Beautiful campaigns. The Take Pride in America program, developed during the Reagan administration, was revised, neglected, and readopted by subsequent presidencies. Working with the U.S. Department of the Interior, the Ad Council enlivened the Take Pride initiative with public service announcements featuring celebrity spokespersons Clint Eastwood, Charles Bronson, and Louis Gossett Jr. Green Persuasion offers valuable insights into how and why Americans have expressed care of the nation's landed inheritance in their collective political choices.
ISBN:/doi.org/10.5479/si.16549779
DOI:10.5479/si.16549779
Erişim:Open Access