Green Persuasion Advertising, Voluntarism, and America's Public Lands

• Yazar: Stine, Jeffrey (auth)
• Materyal Türü: Elektronik Kitap Bölümü
• Dil: İngilizce
• Baskı/Yayın Bilgisi: Smithsonian Institution Scholarly Press 2021
• Seri Bilgileri: Open Monographs
• Konular: Conservation of the environment; ad council; advertising council; public lands; ad council archives; environmental issues; nature maintenance; natural environment; human impact on environment; persuasive advertising; public lands stewardship; voluntarism; public engagement; national parks; natural resources
• Online Erişim: DOAB: download the publication; DOAB: description of the publication

Green Persuasion traces the history and evolution of volunteer-based public lands stewardship in the United States as well as the Advertising Council's work promoting environmental causes, such as the Smokey Bear fire prevention and the Keep America Beautiful campaigns. The Take Pride in Americ...