Reputation Management and Family Business
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic m...
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| Main Author: | |
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Taylor & Francis
2022
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| Series: | Routledge Studies in Management, Organizations and Society
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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