Research, Literacy, and Communication Education: New Challenges Facing Disinformation

• Other Authors: Puebla-Martínez, Belén (Editor), Gallardo-Camacho, Jorge (Editor), Marta-Lazo, Carmen (Editor), Romero-Rodríguez, Luis Miguel (Editor)
• Format: Electronic Book Chapter
• Language: English
• Published: Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute 2021
• Subjects: Research & information: general; digital literacy; COVID-19; generation Z; students; lockdown; higher education; communication; Instagram; demonization; hate speech; arab world; Islamophobia; social media; fake news; young adults; Spain; post-trust; disinformation; trust; media credibility; gatekeepers; management communication; strategic communication; public relations; journalism; sport press; Marca; As; Mundo Deportivo; sport; rumor; signing; transfer; Real Madrid; Barcelona; journalistic rumor; fashion marketing; fashion brands; content analysis; customer relationship management; Facebook; branded content; engagement; social networks; political bias; left-right dimension; misinformation; media; consumption; Generation Z; young people; media literacy; science education; human evolution; communication media; Spanish media; science communication; knowledge; didactic video; storytelling; digital media; YouTube; virtual learning; digital marketing; innovation; high education; information; hoaxes; citizen perceptions; social media and new challenges; fact checkers; fact-checking agency; the United Kingdom; fact-checking services; business model; business key elements; responsibility in young people in Spain; credibility; social effects; communication solutions; educational influencers; new audiences; transmedia production; descriptive analysis; methodology; online community; questionnaires; vulnerability
• Online Access: DOAB: download the publication; DOAB: description of the publication

The information that comes through digital media and social networks is increasing. This potential access to almost infinite information makes it difficult to select relevant content with a good understanding. It is therefore necessary to generate research that thoroughly analyses the phenomenon of communication and information in the digital age. For this reason, this monograph presents different research studies that highlight the need for greater media literacy and education in order to prevent the existence and dissemination of fake news. Citizens must know how to deal with disinformation and be able to detect the source of bad intentions behind information. Therefore, people need to be aware of the new communication challenges in order to determine what is important, which media they can trust, and where information has been misused or manipulated. In conclusion, society must be prepared to face new challenges related to misinformation. An educated and digitally literate society will be able to face these problems and be prepared to face the new communication challenges, including interaction with social networks, new audiences, new media, fake news, etc.