Consumer Psychology A Study Guide to Qualitative Research Methods
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...
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| Diğer Yazarlar: | , |
| Materyal Türü: | Elektronik Kitap Bölümü |
| Dil: | İngilizce |
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Verlag Barbara Budrich
2016
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| Online Erişim: | DOAB: download the publication DOAB: description of the publication |
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| 020 | |a /doi.org/10.3224/84740772 | ||
| 020 | |a 9783847408918 | ||
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| 024 | 7 | |a https://doi.org/10.3224/84740772 |c doi | |
| 041 | 0 | |a eng | |
| 042 | |a dc | ||
| 072 | 7 | |a KCK |2 bicssc | |
| 100 | 1 | |a Hackett, Paul M.W. |4 auth | |
| 700 | 1 | |a Schwarzenbach, Jessica B. |4 auth | |
| 700 | 1 | |a Jürgens, Uta Maria |4 auth | |
| 245 | 1 | 0 | |a Consumer Psychology |b A Study Guide to Qualitative Research Methods |
| 260 | |b Verlag Barbara Budrich |c 2016 | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. | ||
| 540 | |a Creative Commons |f https://creativecommons.org/licenses/by/4.0/legalcode |2 cc |4 https://creativecommons.org/licenses/by/4.0/legalcode | ||
| 546 | |a English | ||
| 650 | 7 | |a Behavioural economics |2 bicssc | |
| 653 | |a Business & Economics | ||
| 653 | |a Consumer Behavior | ||
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| 856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/79561 |7 0 |z DOAB: description of the publication |