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Consumer Psychology A Study Guide to Qualitative Research Methods

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...

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Bibliographic Details
Main Author: Hackett, Paul M.W (auth)
Other Authors: Schwarzenbach, Jessica B. (auth), Jürgens, Uta Maria (auth)
Format: Electronic Book Chapter
Language:English
Published: Verlag Barbara Budrich 2016
Subjects:
Behavioural economics
Business & Economics
Consumer Behavior
Online Access:DOAB: download the publication
DOAB: description of the publication
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