Consumer Psychology A Study Guide to Qualitative Research Methods

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...

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Detaylı Bibliyografya
Yazar: Hackett, Paul M.W (auth)
Diğer Yazarlar: Schwarzenbach, Jessica B. (auth), Jürgens, Uta Maria (auth)
Materyal Türü: Elektronik Kitap Bölümü
Dil:İngilizce
Baskı/Yayın Bilgisi: Verlag Barbara Budrich 2016
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Online Erişim:DOAB: download the publication
DOAB: description of the publication
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