Oltre i confini Le imprese "leggere" italiane e i mercati internazionali nel XIX e XX secolo

• Other Authors: Mellinato, Giulio (Editor), Prosperi, Laura (Editor), Varini, Valerio (Editor)
• Format: Electronic Book Chapter
• Language: Italian
• Published: Milan FrancoAngeli 2021
• Series: Geostoria del territorio
• Subjects: 20th century history: c 1900 to c 2000; Economic history; Business history, Enterpreneurship, Italian brands, Made in Italy, History of Food and Beverages, Italy, 20th Century
• Online Access: DOAB: download the publication; DOAB: description of the publication

Summary

The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in "light" productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.

Physical Description

1 electronic resource (253 p.)

ISBN

9788835132905

Access

Open Access