Marke, Nachhaltigkeit und Verbraucherpolitik Die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung

• Daljnji autori: Boltz, Dirk-Mario (Urednik), Bruhn, Manfred (Urednik), Gröppel-Klein, Andrea (Urednik), Hellmann, Kai-Uwe (Urednik)
• Format: Elektronički Poglavlje knjige
• Izdano: Baden-Baden Nomos Verlagsgesellschaft mbH & Co. KG 2022
• Serija: Verbraucherforschung Band 5
• Teme: KCN; Käufer, Konsum, Kunde, Schutz, Umwelt, Wirtschaft
• Online pristup: DOAB: download the publication; DOAB: description of the publication

The certification mark, which was introduced in response to an EU initiative in 2017, has been available in Germany since 2019. Its main features are neutrality, monitoring/control and transparency for certain material or service promises for which the legal protection of a certification mark is cla...