Chapter Using eye-tracking to evaluate the viewing behavior on tourist landscapes

Every tourist website employs images to attract potential tourists. In particular, destination tourism websites use environmental images, such as landscapes, to attract the attention of tourists and to address their purchase choice. Nowadays the effectiveness of these tools has been enhanced by the...

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Detaylı Bibliyografya
Yazar: Zammarchi, Gianpaolo (auth)
Diğer Yazarlar: contu, giulia (auth), Frigau, Luca (auth)
Materyal Türü: Elektronik Kitap Bölümü
Dil:İngilizce
Baskı/Yayın Bilgisi: Florence Firenze University Press 2021
Seri Bilgileri:Proceedings e report
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Online Erişim:DOAB: download the publication
DOAB: description of the publication
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