Fear Appeal e Message Framing Strategie persuasive in interazione per la promozione della salute
Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pu...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic Book Chapter |
| Language: | Italian |
| Published: |
Florence
Firenze University Press
2013
|
| Series: | Premio Ricerca «Città di Firenze»
|
| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000naaaa2200000uu 4500 | ||
|---|---|---|---|
| 001 | doab_20_500_12854_83521 | ||
| 005 | 20220602 | ||
| 003 | oapen | ||
| 006 | m o d | ||
| 007 | cr|mn|---annan | ||
| 008 | 20220602s2013 xx |||||o ||| 0|ita d | ||
| 020 | |a 978-88-6655-506-3 | ||
| 020 | |a 9788866555063 | ||
| 020 | |a 9788892734791 | ||
| 040 | |a oapen |c oapen | ||
| 024 | 7 | |a 10.36253/978-88-6655-506-3 |c doi | |
| 041 | 0 | |a ita | |
| 042 | |a dc | ||
| 072 | 7 | |a JMH |2 bicssc | |
| 100 | 1 | |a Romani, Gianmarco |4 auth | |
| 245 | 1 | 0 | |a Fear Appeal e Message Framing |b Strategie persuasive in interazione per la promozione della salute |
| 260 | |a Florence |b Firenze University Press |c 2013 | ||
| 300 | |a 1 electronic resource (104 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Premio Ricerca «Città di Firenze» | |
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pursuing this goal. In fact, it has proven effective in promoting a change in attitudes, intentions and behaviours. Given these assumptions, the research investigates the possibility of simultaneously using two of the most effective communication strategies (fear appeal is message framing), evaluating which combination is more persuasive in promoting important preventive behaviour, such as the use of sunscreen. | ||
| 540 | |a Creative Commons |f https://creativecommons.org/licenses/by-nc-nd/3.0/ |2 cc |4 https://creativecommons.org/licenses/by-nc-nd/3.0/ | ||
| 546 | |a Italian | ||
| 650 | 7 | |a Social, group or collective psychology |2 bicssc | |
| 856 | 4 | 0 | |a www.oapen.org |u https://library.oapen.org/bitstream/20.500.12657/55075/1/9788866555063.pdf |7 0 |z DOAB: download the publication |
| 856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/83521 |7 0 |z DOAB: description of the publication |