Fear Appeal e Message Framing Strategie persuasive in interazione per la promozione della salute
Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pu...
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| Format: | Électronique Chapitre de livre |
| Langue: | italien |
| Publié: |
Florence
Firenze University Press
2013
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| Collection: | Premio Ricerca «Città di Firenze»
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| Accès en ligne: | DOAB: download the publication DOAB: description of the publication |
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