Sustainable Marketing and Strategy

Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated...

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Bibliografske podrobnosti
Drugi avtorji: Au-Yong-Oliveira, Manuel (Editor), Sousa, Maria José (Editor)
Format: Elektronski Book Chapter
Jezik:angleščina
Izdano: Basel MDPI - Multidisciplinary Digital Publishing Institute 2022
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