The Dynamics of Influencer Marketing A Multidisciplinary Approach
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. Wha...
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Taylor & Francis
2023
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| Series: | Routledge Studies in Marketing
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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