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Book Clubs and Book Commerce

In the twentieth century, cumulative millions of readers received books by mail from clubs like Book-of-the-Month Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. This title...

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Bibliographic Details
Main Author: Norrick-Rühl, Corinna (auth)
Format: Electronic Book Chapter
Language:English
Published: Cambridge University Press 2019
Series:Humanities
Subjects:
Literary theory
Literary studies: general
Retail sector
Publishing industry & book trade
Business strategy
publishing
book culture
Online Access:DOAB: download the publication
DOAB: description of the publication
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Summary:In the twentieth century, cumulative millions of readers received books by mail from clubs like Book-of-the-Month Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. This title is also available as Open Access on Cambridge Core.
ISBN:9781108597258
9781108708814
DOI:10.1017/9781108597258
Access:Open Access

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