Pricing of Consumer Innovations
Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where the...
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| Autor principal: | |
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| Formato: | Recurso Eletrônico Capítulo de Livro |
| Idioma: | inglês |
| Publicado em: |
Berlin
Logos Verlag Berlin
2022
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| Assuntos: | |
| Acesso em linha: | DOAB: download the publication DOAB: description of the publication |
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