Personality Merchandising and the GDPR: An Insoluble Conflict?

• Hoofdauteur: Sun, Jingzhou (auth)
• Formaat: Elektronisch Hoofdstuk
• Taal: Engels
• Gepubliceerd in: Baden-Baden Nomos Verlagsgesellschaft mbH & Co. KG 2022
• Reeks: Munich Intellectual Property Law Center - MIPLC Studies Band 42
• Onderwerpen: LNQD; Data protection, data-paternalism, Datenschutz, DS-GVO, German law, personality rights, Personenbilder, Persönlichkeitsrechte, the right to image, Werbezwecke
• Online toegang: DOAB: download the publication; DOAB: description of the publication

Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR,...