Personality Merchandising and the GDPR: An Insoluble Conflict?
Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR,...
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| Main Author: | |
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Baden-Baden
Nomos Verlagsgesellschaft mbH & Co. KG
2022
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| Series: | Munich Intellectual Property Law Center - MIPLC Studies
Band 42 |
| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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