Personality Merchandising and the GDPR: An Insoluble Conflict?

• Main Author: Sun, Jingzhou (auth)
• Format: Electronic Book Chapter
• Language: English
• Published: Baden-Baden Nomos Verlagsgesellschaft mbH & Co. KG 2022
• Series: Munich Intellectual Property Law Center - MIPLC Studies Band 42
• Subjects: LNQD; Data protection, data-paternalism, Datenschutz, DS-GVO, German law, personality rights, Personenbilder, Persönlichkeitsrechte, the right to image, Werbezwecke
• Online Access: DOAB: download the publication; DOAB: description of the publication

Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR,...