Marketing Countries, Places, and Place-associated Brands
2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will b...
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| Other Authors: | , |
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Edward Elgar Publishing
2021
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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| Summary: | 2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will be judged and where it might go in the coming years. |
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| Access: | Open Access |