Marketing Countries, Places, and Place-associated Brands

2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will b...

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Detalles Bibliográficos
Otros Autores: Papadopoulos, Nicolas (Editor), Cleveland, Mark (Editor)
Formato: Electrónico Capítulo de libro
Lenguaje:inglés
Publicado: Edward Elgar Publishing 2021
Materias:
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Acceso en línea:DOAB: download the publication
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