Marketing Countries, Places, and Place-associated Brands

2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will b...

Cur síos iomlán

Sábháilte in:
Sonraí bibleagrafaíochta
Rannpháirtithe: Papadopoulos, Nicolas (Eagarthóir), Cleveland, Mark (Eagarthóir)
Formáid: Leictreonach Caibidil leabhair
Teanga:Béarla
Foilsithe / Cruthaithe: Edward Elgar Publishing 2021
Ábhair:
KJS
Rochtain ar líne:DOAB: download the publication
DOAB: description of the publication
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