Brand Management

Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in in...

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Библиографические подробности
Другие авторы:	Pollák, František (Редактор), Markovič, Peter (Редактор)
Формат:	Электронный ресурс Глава книги
Язык:	английский
Опубликовано:	IntechOpen 2022
Предметы:	Customer services Business & management
Online-ссылка:	DOAB: download the publication DOAB: description of the publication
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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