Brand Management
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in in...
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Другие авторы: | Pollák, František (Редактор), Markovič, Peter (Редактор) |
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Формат: | Электронный ресурс Глава книги |
Язык: | английский |
Опубликовано: |
IntechOpen
2022
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Предметы: | |
Online-ссылка: | DOAB: download the publication DOAB: description of the publication |
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