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Consumer Decision Neuroscience Ausgewählte Beiträge

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Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden in die Käufer- und Konsumentenverhaltensforschung die Identifikation verhaltensrelevanter, neurophysiologischer Variablen zu ermöglichen, um darauf aufbauend eine Th...

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Главный автор:	Gier, Nadine R. (auth)
Формат:	Электронный ресурс Глава книги
Опубликовано:	Wiesbaden Springer Nature 2022
Предметы:	Sales & marketing Decision Neuroscience Neuromarketing Konsumentenverhaltensforschung Consumer Decision Neuroscience Consumer Neuroscience fMRT fNIRS
Online-ссылка:	DOAB: download the publication DOAB: description of the publication
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