Who Uses a Price Transparency Tool? Implications for Increasing Consumer Engagement
Despite the recent proliferation of price transparency tools, consumer use and awareness of these tools is low. Better strategies to increase the use of price transparency tools are needed. To inform such efforts, we studied who is most likely to use a price transparency tool. We conducted a cross-s...
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| Main Authors: | , , , , , |
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| Format: | Book |
| Published: |
SAGE Publishing,
2017-05-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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