A Social Media-Based Public Health Campaign to Reduce Indoor Tanning in High-Risk Populations

• Main Authors: Isabella de Vere Hunt, BM, BCh (Author), Zhuo Ran Cai, MD (Author), Vanessa Nava, BS (Author), Natnaelle E. Admassu, MD, MS (Author), Stephanie Bousheri, BS (Author), Tiffani Johnson, BS (Author), Anna Tomz (Author), Jessica Thompson, BA (Author), Lucy Zhang, BA (Author), Sherry Pagoto, PhD (Author), Mackenzie R. Wehner, MD, MPhil (Author), Maya B. Mathur, PhD (Author), Eleni Linos, MD, MPH, DrPH (Author)
• Format: Book
• Published: Elsevier, 2023-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Introduction: Indoor tanning beds cause more than 450,000 new skin cancers each year, yet their use remains common, with a global indoor tanning prevalence of 10.4%. Social media provides an opportunity for cost-effective, targeted public health messaging. We sought to direct Instagram users at high...