The Effect of Social Influence on Students' Purchase Decision at Marketplace of Shopee
The digital age which is signed by the use of internet media on business through various channels such as electronic commerce (e-commerce) creates a new thing of consumer behavior particulary on students. The aims of this study were to find out the effect of social influence on students' purcha...
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Main Authors: | Fida Lu'luk Al Karimah (Author), Nurdin Nurdin (Author), Widya Hestiningtyas (Author) |
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Format: | Book |
Published: |
Program Studi Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Lambung Mangkurat, Banjarmasin,
2022-04-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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