Framing and visual type: Effect on future Zika vaccine uptake intent
Introduction: The Zika virus is associated with the birth defect microcephaly, and while a vaccine was not available in early- 2017, several were under development. This study's purpose was to identify effective communication strategies to promote uptake of a new vaccine, particularly among wom...
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Main Authors: | Jeanine P.D. Guidry (Author), Kellie E. Carlyle (Author), Jessica G. LaRose (Author), Paul Perrin (Author), Mark Ryan (Author), Marcus Messner (Author), Jay Adams (Author) |
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Format: | Book |
Published: |
SAGE Publishing,
2018-04-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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