Learning from and with Customers with Social Media: A Model for Social Customer Learning
Social media can enable and significantly increase the collaboration andlearning from customers in various ways, for instance by novel social waysof providing and receiving feedback from new products and concepts. Wehave created a model that can support managers and researchers to betteranalyse and...
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| Main Authors: | , , |
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| Format: | Book |
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International School for Social and Business Studies,
2012-01-01T00:00:00Z.
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