Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

• প্রধান লেখক: Erin Willis (Author), Marjorie Delbaere (Author)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: JMIR Publications, 2022-03-01T00:00:00Z.
• বিষয়গুলি: article
• অনলাইন ব্যবহার করুন: Connect to this object online.

Social media influencers are becoming an increasingly popular strategic communication tactic used across industry verticals, including entertainment, fashion, and beauty, to engage directly with consumers. Pharmaceutical companies have also recently entered the social media marketing arena and-withi...