Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club

• Huvudupphovsman: Bańbuła Joanna (Författare, medförfattare)
• Materialtyp: Bok
• Publicerad: Sciendo, 2024-06-01T00:00:00Z.
• Ämnen: article
• Länkar: Connect to this object online.

The primary objective of this research endeavor outlined in the thesis was to evaluate the impact of the individual dimensions of Customer-Based Brand Equity (CBBE) - brand awareness, brand association, perceived quality and brand loyalty - on the overall brand capital of the researched amateur foot...