Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club
The primary objective of this research endeavor outlined in the thesis was to evaluate the impact of the individual dimensions of Customer-Based Brand Equity (CBBE) - brand awareness, brand association, perceived quality and brand loyalty - on the overall brand capital of the researched amateur foot...
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Sciendo,
2024-06-01T00:00:00Z.
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