Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club

• 主要作者: Bańbuła Joanna (Author)
• 格式: 圖書
• 出版: Sciendo, 2024-06-01T00:00:00Z.
• 主題: article
• 在線閱讀: Connect to this object online.

The primary objective of this research endeavor outlined in the thesis was to evaluate the impact of the individual dimensions of Customer-Based Brand Equity (CBBE) - brand awareness, brand association, perceived quality and brand loyalty - on the overall brand capital of the researched amateur foot...