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Attitudes of Consumers from the Sarajevo Canton in Bosnia and Herzegovina toward Advertising through Sport among the Frequency of Watching Sports Events

It is proposed that potential consumers form attitudes based on advertising through sport can influence decisions to purchase a particular advertiser's product. From this reason, it is important to analyse their general attitudes toward advertising through sport among various questions, and thi...

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Bibliographic Details
Main Authors:	Izet Bajramovic (Author), Gorica Zoric (Author), Bojan Masanovic (Author)
Format:	Book
Published:	University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-04-01T00:00:00Z.
Subjects:	article
Online Access:	Connect to this object online.
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