Unveiling the Nexus: Elevating marketing strategies for enhancing satisfaction and loyalty in elderly health care services
The study aimed to examine whether there is an association of marketing mix, and perception with customer's satisfaction, and loyalty among elderly people. A total of 400 participants were included in the study. The study population comprised individuals aged 65 years and above from Assam, Indi...
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ACHSM,
2024-10-01T00:00:00Z.
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