Segmentation in sport services: a typology of fitness customers
This article considers customer typology in fitness centres. The main aim of our survey is to state the basic segments of fitness customers and create their typology. A survey was conducted on a sample of 1004 respondents from 48 fitness centres. We used questionnaires and latent class analysis for...
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| Main Authors: | , , |
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| Format: | Book |
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Karolinum Press,
2016-02-01T00:00:00Z.
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