Addressing Public Health Emergencies via Facebook Surveys: Advantages, Challenges, and Practical Considerations

Surveys of the general population can provide crucial information for designing effective nonpharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this vie...

Full description

Saved in:
Bibliographic Details
Main Authors: Grow, André (Author), Perrotta, Daniela (Author), Del Fava, Emanuele (Author), Cimentada, Jorge (Author), Rampazzo, Francesco (Author), Gil-Clavel, Sofia (Author), Zagheni, Emilio (Author)
Format: Book
Published: JMIR Publications, 2020-12-01T00:00:00Z.
Subjects:
Online Access:Connect to this object online.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Surveys of the general population can provide crucial information for designing effective nonpharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this viewpoint paper, we discuss our experiences with using targeted Facebook advertising campaigns to address these difficulties in relation to the COVID-19 pandemic. We describe central advantages, challenges, and practical considerations. This includes a discussion of potential sources of bias and how they can be addressed.
Item Description:1438-8871
10.2196/20653