Addressing Public Health Emergencies via Facebook Surveys: Advantages, Challenges, and Practical Considerations

Surveys of the general population can provide crucial information for designing effective nonpharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this vie...

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Main Authors: Grow, André (Author), Perrotta, Daniela (Author), Del Fava, Emanuele (Author), Cimentada, Jorge (Author), Rampazzo, Francesco (Author), Gil-Clavel, Sofia (Author), Zagheni, Emilio (Author)
Format: Book
Published: JMIR Publications, 2020-12-01T00:00:00Z.
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100 1 0 |a Grow, André  |e author 
700 1 0 |a Perrotta, Daniela  |e author 
700 1 0 |a Del Fava, Emanuele  |e author 
700 1 0 |a Cimentada, Jorge  |e author 
700 1 0 |a Rampazzo, Francesco  |e author 
700 1 0 |a Gil-Clavel, Sofia  |e author 
700 1 0 |a Zagheni, Emilio  |e author 
245 0 0 |a Addressing Public Health Emergencies via Facebook Surveys: Advantages, Challenges, and Practical Considerations 
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500 |a 10.2196/20653 
520 |a Surveys of the general population can provide crucial information for designing effective nonpharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this viewpoint paper, we discuss our experiences with using targeted Facebook advertising campaigns to address these difficulties in relation to the COVID-19 pandemic. We describe central advantages, challenges, and practical considerations. This includes a discussion of potential sources of bias and how they can be addressed. 
546 |a EN 
690 |a Computer applications to medicine. Medical informatics 
690 |a R858-859.7 
690 |a Public aspects of medicine 
690 |a RA1-1270 
655 7 |a article  |2 local 
786 0 |n Journal of Medical Internet Research, Vol 22, Iss 12, p e20653 (2020) 
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787 0 |n https://doaj.org/toc/1438-8871 
856 4 1 |u https://doaj.org/article/18959d0c7ad843c6b5fb4a8cf7d221a9  |z Connect to this object online.