A figurational approach to soft power and sport events. The case of the FIFA World Cup Qatar 2022™
Soft power' is a term often used to explain how states seek to be appealing and attractive to others to increase their geopolitical influence instead of using military force or economic threats. As part of a soft power agenda, sport events showcase the values, culture and imagery of a host nati...
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Frontiers Media S.A.,
2023-04-01T00:00:00Z.
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