Effects of cigarette package colors and warning labels on marlboro smokers' risk beliefs, product appraisals, and smoking behavior: a randomized trial

• Main Authors: Matthew D. Stone (Author), Melissa Mercincavage (Author), E. Paul Wileyto (Author), Andy S.L. Tan (Author), Janet Audrain-McGovern (Author), Andrea C. Villanti (Author), Andrew A. Strasser (Author)
• Format: Book
• Published: BMC, 2023-10-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Objective Plain packaging and graphic warning labels are two regulatory strategies that may impact cigarette risk beliefs and reduce consumption, but data are needed to better understand how smokers respond to such regulations. Methods Adult, daily, Marlboro non-menthol smokers (Red [n = 14...