Online Advertising as a Public Health and Recruitment Tool: Comparison of Different Media Campaigns to Increase Demand for Smoking Cessation Interventions
Background To improve the overall impact (reach × efficacy) of cessation treatments and to reduce the population prevalence of smoking, innovative strategies are needed that increase consumer demand for and use of cessation treatments. Given that 12 million people search for smoking cessation inform...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
JMIR Publications,
2008-12-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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