Exploring How the Tobacco Industry Presents and Promotes Itself in Social Media

• Main Authors: Liang, Yunji (Author), Zheng, Xiaolong (Author), Zeng, Daniel Dajun (Author), Zhou, Xingshe (Author), Leischow, Scott James (Author), Chung, Wingyan (Author)
• Format: Book
• Published: JMIR Publications, 2015-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundThe commercial potential of social media is utilized by tobacco manufacturers and vendors for tobacco promotion online. However, the prevalence and promotional strategies of pro-tobacco content in social media are still not widely understood. ObjectiveThe goal of this study was to reveal w...