Exploring How the Tobacco Industry Presents and Promotes Itself in Social Media

BackgroundThe commercial potential of social media is utilized by tobacco manufacturers and vendors for tobacco promotion online. However, the prevalence and promotional strategies of pro-tobacco content in social media are still not widely understood. ObjectiveThe goal of this study was to reveal w...

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Bibliographic Details
Main Authors: Liang, Yunji (Author), Zheng, Xiaolong (Author), Zeng, Daniel Dajun (Author), Zhou, Xingshe (Author), Leischow, Scott James (Author), Chung, Wingyan (Author)
Format: Book
Published: JMIR Publications, 2015-01-01T00:00:00Z.
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