Ranking Factors Affecting the Attraction of Foreign Medical Tourists in Hospitals Affiliated to Mashhad University of Medical Sciences Based on Marketing Mix Model
Background: This study was designed to rank factors affecting attraction of foreign medical tourists based on marketing mix model. Methods: In this descriptive study, data were collected through a questionnaire. Foreign patients, hospitalized from Jan 2015 to Sep 2016 in all hospitals of Mashhad wer...
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| Main Authors: | , , |
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| Format: | Book |
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Tehran University of Medical Sciences,
2018-10-01T00:00:00Z.
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